It began with a dream, a destiny to create the very first German watchmaking brand that focuses not only on functionality and technical qualities but also combines fanciness and innovation with the unique power of precious gemstones.

BIG BOLD PLANETS Collection is otherworldly in every sense. Choose your color and escape to a dimension where style and expression know no limits.

Ever since Maurice Lacroix unveiled its inaugural AIKON models in 2016, it has never stopped listening to its customers, conceiving fresh ideas and unveiling new versions of this iconic watch.

Swatch brings back bright primary colors with a bang this summer. The latest chapter of the bioceramic is the bright one.

Great news for Miraculous Lady Bug little fans! Now FLIK FLAK new watches are available in our stores and online. Lady Bug and Cat Noir collected their superpowers! Now they can be close to their little fans, right on their wrists with FLIK FLAK ZAG HEROEZ MIRACULOUS watches!

Designed and assembled in Switzerland, it is the only movement to offer nearly all of the most popular smart functions within its traditional style Swiss Made case.

Swatch proudly presents its latest unique innovation in the world of watches – BIOCERAMIC. This is the novelty that every watch lover will agree- definitely feels right.

If you’re a modern explorer looking for the next big thing in watches, this is the green light you’ve been waiting for! You only live once so get out there and feel it!